Modern Warfare 2 Twitter is one of the highest volume search terms on Google at the moment and it is easy to see why. With Robert Bowling the community manager having over 90,000 followers on Twitter, infinity ward with over 30,000 followers and the trending topic #MW2 having a minimum of 30 posts an hour there is excitement and a real sense of community on the newest large scale social networking site.

As a marketing tool twitter has been invaluable to Infinity Ward, they can interact directly with their target audience on a day to day basis. It is one of the fastest growing websites and not to be involved with it would be ludicrous considering the hype they are trying to generate around this title. the community manager is constantly discussing all aspects of the new game with fans which is aiding Infinity Ward to make a game that the fans really want to see? there is a debate about which controller type is best concave or convex? from these questions he can get an instant response from fans across the world.

Infinity Ward uses twitter to keep fans of the title up to date with all the happenings on the inside of the game developers giving gamers inside access to the companies plans and actions. Robert Bowling posted a video of him unveiling the prestige Edition on you tube and then posted the link on twitter, this sent hoards of fans directly to the site and was no doubt one of the main reasons why the prestige Ed. sold out so quickly. Hype generated through Twitter has meant that the HMV website in the UK has sold out of all the prestige editions it had available, this happened in a matter of days.

Twitter could be key to interacting with lovers of the new title as the game developers can interact with fans in real time meaning they can get instant responses to any ideas they can come up with. I think we could see a massive increase of the search term Modern Warfare 2 Twitter in the coming months as the release date for the game approaches.

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